Privacy Policy

This Privacy Policy explains how Livraria Machado de Assis collects, uses, discloses, and protects your personal information when you use our online platform or services. Livraria Machado de Assis is committed to protecting your privacy and handling your data in a transparent and lawful manner, in compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR).

Information We Collect

We collect personal information that you provide directly to us when you use our online platform, such as when you register for an account, place an order, subscribe to newsletters, participate in events or reading circles (via online registration), or contact us. This information may include:

Contact details such as your name and delivery address.
Payment information you provide when making a purchase.
Information about your interests and preferences.
Content you submit, such as reviews or comments.

We also automatically collect certain information when you access and use our site, including:

Technical information such as your IP address, browser type, and operating system.
Usage information about how you interact with our online platform, such as the pages you visit and the time spent on those pages.
Information collected through cookies and similar technologies.

How We Use Your Information

We use the information we collect for various purposes related to providing and improving our services, including:

To process and fulfill your orders and manage your account.
To provide customer support and respond to your inquiries.
To personalize your experience on our online platform.
To send you marketing communications about our products, services, and events that we believe may be of interest to you, where you have provided consent or we have a legitimate interest to do so (with opt-out options).
To improve our online platform, products, and services.
To detect and prevent fraud and other illegal activities.
To comply with legal obligations and enforce our terms and conditions.

Lawful Basis for Processing

We process your personal data based on several lawful bases, including:

Performance of a contract: When we need the data to fulfill an order you place or provide a service you request.
Legal obligation: When processing is necessary to comply with applicable laws or regulations.
Legitimate interests: When processing is necessary for our legitimate business interests (e.g., improving services, preventing fraud), provided these interests are not overridden by your data protection rights.
Consent: When you have given clear consent for us to process your personal data for a specific purpose, such as sending marketing communications.

Sharing Your Information

We may share your personal information with third parties in the following circumstances:

Service Providers: We use third-party service providers to perform functions on our behalf, such as payment processing, order fulfillment, delivery services, website hosting, and marketing services. These service providers are given access to personal information only as necessary to perform their functions and are required to protect the information.
Legal Compliance: We may disclose your information if required to do so by law, or in the good faith belief that such action is necessary to comply with legal processes, respond to claims, or protect the rights, property, or safety of Livraria Machado de Assis, our customers, or the public.
Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction.

Data Security

We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. However, no internet transmission or electronic storage is completely secure, so we cannot guarantee absolute security.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements.

Your Data Protection Rights

Depending on your location and applicable law, you may have certain rights regarding your personal data. These rights may include:

The right to access the personal data we hold about you.
The right to request correction of inaccurate personal data.
The right to request erasure of your personal data in certain circumstances.
The right to restrict the processing of your personal data.
The right to object to the processing of your personal data.
The right to data portability (receiving your data in a structured, commonly used, and machine-readable format).
The right to withdraw consent at any time where processing is based on consent.
The right to lodge a complaint with a supervisory authority.

To exercise these rights, please contact us using the contact information provided below.

Cookies and Similar Technologies

Our online platform uses cookies and similar technologies to collect information about your browsing activities and distinguish you from other users. This helps us provide you with a good experience when you use our site and allows us to improve our platform. You can manage your cookie preferences through your browser settings.

Children's Privacy

Our online platform is not intended for individuals under the age of 16. We do not knowingly collect personal data from children under this age. If we become aware that we have collected personal data from a child under 16 without parental consent, we will take steps to delete that information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We encourage you to review this page periodically for the latest information on our privacy practices.

Contact Us

If you have any questions about this Privacy Policy or our data practices, you may contact us at:

Livraria Machado de Assis

105 Rua Sete de Setembro, Rio de Janeiro, RJ, 20050-005, Brazil